| 美容广告的语篇模式初探 |
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| 引用本文： | 邓芳.美容广告的语篇模式初探[J].重庆科技学院学报(社会科学版),2005,20(1). |
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| 作者姓名： | 邓芳 |
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| 作者单位： | 重庆大学外国语学院 重庆 |
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| 摘 要： | 结合实例分析认为,很多推销和宣传化妆品(包括美容技术)的广告都采用"问题-解决办法"语篇模式,由"情景"、"问题"、"解决办法"和"评估"4个部分构成.其中,"问题"和"解决办法"是"必需成分";"情景"和"评估"则可以不出现.
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| 关 键 词： | 广告 语篇结构 美容 |
On Language Construction of Beauty Treatment Advertisement |
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| DENG Fang.On Language Construction of Beauty Treatment Advertisement[J].JOURNAL OF CHONGQING UNIVERSITY OF SCEENCE AND TECHNOLOGY,2005,20(1). |
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| Authors: | DENG Fang |
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| Abstract: | Many advertisements of cosmetics adopt such words as "problem, scene, solution and evaluation". But in fact, they can use "problem" and "solution", but they can't use "scene" and "evaluation". |
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| Keywords: | advertisement language construction beauty treatment |
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