基于旅游市场竞争态的吉林省入境旅游市场研究

运用波士顿矩阵，引入旅游市场竞争态模型，对吉林省2009?2018年入境旅游统计数据进行分析总结。结果表明：瘦狗类市场和幼童类市场交替并维持，金牛类市场萎缩、明星类市场空白。得出结论：重视韩国、俄罗斯、中国香港和日本四大入境旅游客源市场，突出韩国主导客源市场地位；开发新需求，使韩国跳入明星类市场，防止中国香港退入瘦狗类市场；使日本复苏回到幼童类市场；重点培育澳大利亚、英国和次要培育法国市场为明星类市场；适时发展加拿大、德国、新加坡和美国市场；适当放弃中国澳门、菲律宾和泰国市场；放弃中国台湾和马来西亚客源市场。

Inbound Tourism Market in Jilin Province Based on the Tourism Market Competitive State

This article uses the Boston matrix to introduce the competitive model of the tourism market, and analyzes the inbound tourism statistics of Jilin Province from 2009 to 2018. The results show that: The thin dog market and the young child market alternate and maintain, the bull market is shrinking, and the star market is blank. The conclusions can be drawn: 1) pay attention to the 4 major inbound tourist markets of South Korea, Russia, Hong Kong of China and Japan, and highlight the status of Korea’s leading source market; 2) develop new demand to enable South Korea to jump into the star market and prevent Hong Kong of China from retreating into the thin dog market; 3) revitalize Japan back to the young child market; 4) nurture Australia and the UK as the main market, and cultivate the French market as a star market; 5) develop markets in Canada, Germany, Singapore and the United States in a timely manner; 6) appropriately abandon the markets of Macao of China, the Philippines and Thailand; and 7) abandon the Taiwanese of China and Malaysia source markets.