公立医院面临的形势与应对策略

国家卫生政策的调整对公立的生存和发展提出的新的挑战,居民医疗服务需求的变化对公立医院的服务提出新的要求,第三方付费机制对公立医院产生影响,城市社区卫生和农村基层卫生快速发展对公立医院带来冲击,公立医院必须有应对策略:实施品牌战略;开拓新服务领域;完善医院成本控制;深化人事分配制度改革;加强预算管理;提高危机处理能力;完善医院信息系统;实施职业化管理等。

Situation analysis and strategies on public hospital

With the changes of health policy, medical demands, third party payment and the rapid development of community health service, public hospital was faced with new challenges. In the context, hospital brand marketing, new health service, cost control, personnel system and distribution system reform, budgeting management, crisis management, hospital information system and professionalization management should be strengthened.