A Work‐In‐Process Literature Review: Incorporating Social Media in Risk and Crisis Communication |
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| Authors: | Shari R Veil Tara Buehner Michael J Palenchar |
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| Affiliation: | 1. College of Communications and Information Studies, University of Kentucky, 238 Grehan Hall, Lexington, KY 40506, USA. E‐mail: shari.veil@uky.edu;2. Gaylord College of Journalism and Mass Communication, University of Oklahoma, 395 West Lindsey, Norman, OK 73019, USA. E‐mail: tarabuehner@gmail.com;3. School of Advertising and Public Relations, College of Communication and Information, The University of Tennessee, 476 Communications Building, Knoxville, TN 37996, USA. E‐mail: mpalench@utk.edu |
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| Abstract: | This work‐in‐process literature review gives an overview of recent insight in the incorporation of social media in risk and crisis communication. By marrying literature and examples of social media use with best practices in risk and crisis communication, this study demonstrates how communicators can embrace social media tools to better manage a risk or crisis. Best practices in risk and crisis communication are summarized, examples of social media tools used to manage risks and crises are expounded, and recommendations for practitioners are provided to incorporate social media tools in risk and crisis communication. |
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