包装造型设计的文化亲和力

基于包装系统化设计理念和市场的应用目标,从包装设计"文化亲和力"的意义、实现原则和实现途径等方面,对于互动的、变化的、有文化特色并富于人情味的包装造型设计的"亲和力"问题进行了深入论述.提出了包装造型的"文化亲和力"来自于坚持"以人为本"的人性化设计理念,来自于包装的情感设计原则,作为包装设计师必须坚持"当随时代"的创造精神,坚持以"型"动人,以"情"动人的设计方法,以期推动包装设计的繁荣与健康发展.

Cultural affinity analysis of packaging shape design

On the basis of packaging systematized design idea and market application goal,from such respects as the meaning of " cultural affinity " of package design,principle of realizing and realizing the way,etc.,this article described thoroughly interactive,changing,cultural characteristic and " affinity " question imbued with packaging shape-design of human touch." cultural affinity " of proposing packaging the model comes from and insists on the humanization that " people first " to design the idea,come from the emotion design principle packed,as packaging is the spirit of creation that a designer must insist on " should follow era ",insist that moving with " type ",is in the hope of promoting prosperity of the package design and sound development with the moving design method of " feeling ".