探索农村有线数字电视营销模式

有线电视数字化是当今世界广播电视发展的重大技术革命,是经济社会信息化的重要标志,更是国家加快宽带通信网、数字电视网和下一代互联网等信息基础设施建设,推进三网融合的需要。当前全国各地农村正在有序推进有线数字电视双向网改造和整体平移,大量资本的投入,如何产出最大的经济效益,这是对我们这代广电人的一大考验。结合当前安吉县报福镇部分农村有线数字电视双向网改造和整体平移的实际情况,阐述农村营销新模式,推动农村有线数字电视经济效益最大化。

Explore the Development of Rural Cable Digital TV Marketing Model

Digital cable television is not only the development of the worlds major radio and television technolo- gy revolution and is an important symbol of the economic and social information , but also accelerates broadband communication network, Internet, digital television and next generation information infrastructure, promoting the ＂Three Networks Fusion ＂needs. The current rural localities are orderly two - way digital cable net- work transformation and the overall shift work during a lot of capital input stage. How to output the maximum economic efficiency？ It is a great test for us. This paper will describe a new model of rural marketing, digital cable TV to promote rural economic maximization, reporting the rural welfare - way digital cable network trans- formation and the overall shift of Baofu town of Anji County.