移动社交软件隐私安全对使用意愿的影响因素研究

目的/意义] 随着移动社交软件用户量的增加和功能的丰富，其用户使用过程中引发的隐私安全问题越来越引起关注。移动社交软件隐私安全对使用意愿的影响因素研究，将对社交软件服务商完善功能和行业部门加强对隐私安全的监管起到积极的推动作用。方法/过程] 基于信息生态视角建立移动社交软件隐私安全对使用意愿的影响因素模型，运用结构方程实证研究方法对模型的适用性进行检验。结果/结论] 信息内容安全是用户愿意使用移动社交软件的最关键影响因素，其次是信息人素质和信息环境对使用态度也产生正向影响，移动社交软件使用态度对使用意愿产生正向影响，而信息技术对使用态度的影响并不明显。

Study of Influence Factors of Mobile Social Network Privacy Security on Usage Intention

Purpose/significance] With the increase of users and development of functions of mobile social software, users' privacy issue in the process of use gains more attention. The study of influence factors of mobile social software privacy security on the usage intention will improve the function of service provider' social software and promote the oversight of industry sector on privacy security.Method/process] This paper establishes the influence factor model of privacy security of mobile social software based on the information ecology perspective. Then it tests the applicability of the model with the empirical research method of structural equation.Result/conclusion] The data results show that the security of information content is the most key factor to influence users to use mobile social software, then followed that the information quality and information environment have the positive effect on users' attitude to use. The mobile social software technology also has a positive influence on usage intention, but the information technology's influence is not obvious.