| 影响奥运旅游发展的因素分析 |
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| 引用本文： | 刘芳梅,傅芳香.影响奥运旅游发展的因素分析[J].成都体育学院学报,2006,32(2):15-18. |
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| 作者姓名： | 刘芳梅 傅芳香 |
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| 作者单位： | 韶关学院体育系,广东,韶关,512005 |
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| 基金项目： | 本文是硕士学位论文的部分研究内容,它是在广西师范大学体育学院梁柱平教授、谢翔教授的悉心指导下完成的,在此深表谢意! |
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| 摘 要： | 通过对20世纪80年代以来几届奥运旅游发展的回顾与分析,认为国际政治、经济形势是影响奥运旅游发展的外部环境因素;举办地的安全保障、消费价格水平是影响奥运旅游发展的内部环境因素;举办地政府、奥组委和旅游部门的协作程度,利用奥运会的旅游促销力度,奥运旅游后期效应的强化和保持是影响奥运旅游发展的主观能动因素.
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| 关 键 词： | 奥运旅游 影响因素 旅游促销 |
| 文章编号： | 1001-9154（2006）02-0015-04 |
| 收稿时间： | 2005-11-07 |
| 修稿时间： | 2005年11月7日 |
Analysis on Influential Factors of Olympic Tourism Development |
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| LIU Fang -mei, et al.Analysis on Influential Factors of Olympic Tourism Development[J].Journal of Chengdu Physical Education Institute,2006,32(2):15-18. |
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| Authors: | LIU Fang -mei |
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| Affiliation: | P. E. Department, Shaoguan University, Shaoguan 512005 |
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| Abstract: | Analyzing and reviewing the tourism development in 1980s,the paper holds that international politics and economic situation are external factors which influence Olympic tourism,and the security assurance and consumption standard in host city are internal influential factors.It also shows that the factors involve cooperation of host city's government,Olympic Organization Committee and tourism department.Taking advantage of Olympic Games in tourism promotion,enforcing and maintaining the latter effect are initiative considerations which influence the development of Olympic tourism. |
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| Keywords: | Olympic tourism influential factors tourism promotion |
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