| 绿色营销:我国体育赛事"概念营销"的新旗帜 |
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| 引用本文： | 刘悦,李燕燕.绿色营销:我国体育赛事"概念营销"的新旗帜[J].湖北体育科技,2011,30(1):37-38,31. |
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| 作者姓名： | 刘悦 李燕燕 |
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| 作者单位： | 1. 河南理工大学万方科技学院体育系,河南郑州,450000
2. 湖北经济学院体育系,湖北武汉,430205 |
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| 摘 要： | 随着中国经济的发展和体育的强大,各种体育赛事在中国的营销方式也层出不穷.它们不仅推动体育赛事在中国的发展,促进体育事业的进步,还大大激发了企业发掘新的营销策略,刺激自身的利润增长,在激烈的竞争中处于不败之地.然而,每种体育赛事都有其自身的特点和商机,不同的企业也要根据其自身的条件和特点采用不同的营销方式,搭乘体育赛事这...
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| 关 键 词： | 体育赛事 营销 概念营销 绿色营销 |
Green-marketing: A New Flag of Conceptual Marketing of Sports Events in China |
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| LIU Yue,LI Yanyan.Green-marketing: A New Flag of Conceptual Marketing of Sports Events in China[J].Journal of Hubei Sports Science,2011,30(1):37-38,31. |
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| Authors: | LIU Yue LI Yanyan |
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| Affiliation: | LIU Yue1,LI Yanyan2(1.Physical Education Department,Wanfang College of Science and Technology HPU,Zhengzhou Henan,450000,2.Physical Education Department,Hubei University of Economics,Wuhan Hubei,430205) |
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| Abstract: | With China's economic development and a being-powerful sports,all kinds of sports marketing in China are also emerging.They not only promote sports development in China,promote the progress of sports,but also greatly inspire the company to explore new marketing strategies to stimulate the growth of their own profits,and get an invincible position in the fierce competition.However,each sport has its own characteristics and opportunities,different companies also adopt different methods of marketing according ... |
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| Keywords: | sports events marketing conceptual marketing green marketing |
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