产品规划中基于多种偏好信息的顾客需求分析方法

为了有效地评估产品规划中市场环境的模糊性,提出了基于多种偏好信息的顾客需求分析方法。首先,决策者采用偏好的信息形式评估各项顾客需求的重要度;其次,利用转换函数将多种形式的偏好信息一致化为模糊互补判断矩阵,应用行和归一化方法计算排序向量,进而集结决策成员的权重获得顾客需求的初始重要度;最后,合成初始重要度与各项需求相应的修正系数,并通过规范化处理得到顾客需求的重要度。PE颚式破碎机新产品的开发实例表明,本文中提出的方法是有效可行的。

The Analysis Method of Customer Requirements Based on the Multi-format Information in Product Planning

To reflect fuzziness of information in product planning in an effective way,a multi-format information-based analysis approach of customer requirements was proposed.Firstly,decision-makers express their preferences of the relative importance weights of customer requirements in their preferred formats;Secondly,some transformation functions were used to unify the multi-format information into complementary judgment matrix,and priorities of complementary judgment matrix were resolved by using normalizing rank aggregation method,then the initial importance rating of customer requirements was determined by integrating with the weights of decision-makers;Finally,on the basis of combining the initial importance rating with the correction factor of each customer requirement,the importance rating of customer requirements was acquired through normalization.An example of PE jaw crusher was shown to illustrate the feasibility and validity of this approach.