中草药包装设计探索

中华民族悠久的历史,铸就了源远流长的中医中药文明史。中草药作为防病治病、滋补健身的特殊商品,历来就受到人们的喜爱。而日益紧张快速的生活节奏,使人们越来越注重自身的健康。以温和的中草药来调理身体越来越受到一些中青年消费者的欢迎,其市场需求也越来越大。但是中草药的包装却一直被人们忽视,跟不上时代与市场的需求。本文首先分析了目前市场上中草药包装存在的问题;然后根据消费者类型、消费动机,分析中草药市场的消费需求;最后根据消费需求提出中草药包装设计中应把握的原则。

Research of Traditional Chinese Medicine Packaging Design

China is a country with a long history,while traditional Chinese medicine was the unique system of medical treatment for thousands of years,and by virtue of its safety and efficacy,so Chinese people favor it as green and safe medicine to strengthen body and improve energy all along.Currently,with the pace of modern life gradually accelerated,increasing pressure on people,and make people focus on the health more and more. At the same time,lots of middle-aged people and youth prefer to enjoy the traditional Chinese medicine,believe it will beneficial to their energy.Obviously,the marketing demand becomes larger and larger,but the packaging of traditional Chinese medicine always been ignored,can’t meet the requirement of modern market at all. This article analyze the issues of traditional Chinese medicine packaging in the market firstly,then give the marketing requirements analyze report according to consumer style and consumption inducement;Finally table the principle of traditional Chinese medicine packaging base on overall marketing requirements.