| 市场营销专业"互动式"教学模式探索 |
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| 引用本文： | 马云燕.市场营销专业"互动式"教学模式探索[J].常州信息职业技术学院学报,2007,6(4):89-90. |
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| 作者姓名： | 马云燕 |
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| 作者单位： | 常州轻工职业技术学院管理系,江苏常州,213164 |
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| 摘 要： | "互动式"教学模式强调师生互促、教学相长,教学目标在教学过程中的动态调整,完全符合市场营销专业的教学规律和专业特点.市场营销专业"互动式"教学模式的运用,采用"工学结合"、"模拟演练"、"参与实际经营"等方式,使学生在教学过程中发挥主动性,在生生"交-互"、师生"交-互"中达到教学目标.
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| 关 键 词： | 高职 营销专业 "互动式"教学模式 |
Exploration on the Interactive Teaching Mode for Marketing Major |
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| MA Yun-yan.Exploration on the Interactive Teaching Mode for Marketing Major[J].Journal of Changzhou Vocational College of Information Technology,2007,6(4):89-90. |
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| Authors: | MA Yun-yan |
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| Abstract: | Focusing on interactive promotion between the teacher and the students and the dynamic & corresponding adjustment to the teaching objective,interactive teaching mode is fully in accordance with the teaching theory and the characteristics of the major of marketing.The adoption of "the interactive teaching" for marketing major,the use of "Study and Work combination","the Simulation Drills","the participation of actual operation" and so on,enable the students to fully exert the initiative in learning,and achieve the teaching goal by interactive communication with the the students and the teachers. |
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| Keywords: | higher vocational college marketing major interactive teaching mode |
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