客户组合特征对突破性创新与渐进性创新的影响机制研究

尽管客户对产品创新的作用已被广泛研究,但是从客户组合层面上来探讨其与创新的关系的研究还较少,以社会网络理论和知识基础观为理论基础,探讨了客户组合的异质性与关系嵌入水平对产品的突破性创新和渐进性创新的影响机制及结果。研究结果表明:客户组合的异质性通过促进客户知识的多样性从而对产品的突破性创新产生积极影响;客户组合的关系嵌入水平通过促进客户知识的深度和专用性从而对产品的渐进性创新产生积极影响。为企业有目的地进行客户组合管理并以此为源动力积极推进产品创新提供了理论依据。

The Impact Mechanism of Customer Portfolio Characteristics on Radical and Incremental Innovation

Although the role of customers in product innovation has been extensively studied, there is still relative-ly little researches that explore its relationship with innovation from the perspective of the customer portfolio. Based on knowledge-based view and social network theory, this paper explores how heterogeneity and relational embeddedness of the customer portfolio affect radical and incremental innovation. The results show that: through promoting the diversity of customer knowledge, customer portfolio heterogeneity has a positive effect on radical in-novations; through promoting the depth and specificity of customer knowledge, relational embeddedness can affect incremental innovations. The paper provides a theoretical basis for businesses to manage their customer portfolio and impact its product innovation.