| 中国企业有效实施CRM的关键因素分析 |
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| 引用本文： | 韩康,鄢清华.中国企业有效实施CRM的关键因素分析[J].重庆电力高等专科学校学报,2004,9(4):36-41,46. |
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| 作者姓名： | 韩康 鄢清华 |
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| 作者单位： | 重庆科技学院,重庆,400042;重庆工商大学,重庆,400067 |
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| 摘 要： | 伴随着因特网和电子商务大潮的涌入,近年来CRM在中国如火如荼地发展开来,但企业实践效果并不十分理想.针对中国企业在应用和实施CRM系统的过程中面临诸多挑战的现状,本文旨在分析企业实施CRM的关键因素,以期为中国企业正确理解和有效实施CRM提供有益的借鉴.
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| 关 键 词： | 客户关系管理 价值链 数据库营销 |
| 文章编号： | 1008-8032(2004)04-0036-06 |
Analysis on the Key Factors of the CRM Enforcement in China |
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| HAN Kang,YAN Qing-hua.Analysis on the Key Factors of the CRM Enforcement in China[J].Journal of Chongqing Electric Power College,2004,9(4):36-41,46. |
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| Authors: | HAN Kang YAN Qing-hua |
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| Abstract: | With the emerge of Internet and electronic commerce, CRM rapidly springs up in China in recent years, but the practical effect is not quite co-ordinate with the expectation. Based on the fact that Chinese enterprises face variously special challenges in the course of CRM system enforcement, the article studies on the key factors of that in order to provide some contributive references for the correct comprehension and enforcement of CRM in China. |
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| Keywords: | CRM Value-chain Database-marketing |
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