| 成品油销售企业加油站零售业务的改进策略 |
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| 引用本文： | 赵稳勇.成品油销售企业加油站零售业务的改进策略[J].石油化工管理干部学院学报,2010,12(2):48-52. |
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| 作者姓名： | 赵稳勇 |
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| 作者单位： | 中国石油化工股份有限公司河南石油分公司,河南,郑州,450016 |
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| 摘 要： | 成品油零售市场控制力是整个石化产业竞争力的重要组成。拓展加油站终端网络、提升零售营销管理水平、增强市场控制力是中国石化产业链健康发展的关键。文章以实证研究为主，提出改进中国石化销售企业加油站零售营销的策略。
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| 关 键 词： | 成品油销售 加油站 零售业务 营销策略 |
Improvement of Retail Business at Gas Station of Product Oil Marketing Enterprise |
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| Zhao Wenyong.Improvement of Retail Business at Gas Station of Product Oil Marketing Enterprise[J].JOurnal of Sinopec Management Institute,2010,12(2):48-52. |
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| Authors: | Zhao Wenyong |
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| Affiliation: | Zhao Wenyong (SINOPEC Henan Oil Branch, Zhengzhou Henan 450016 China) |
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| Abstract: | Control of retail market of product oil is an important organization part of competition power of the entire petrochemical industry. To broaden network of the gas station, improve management of retail marketing, strengthen market control are the key of health development of SINOPEC industry links. We presented policy of improving retail marketing at gas station of SINOPEC marketing enterprise. |
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| Keywords: | product oil marketing gas station retail business marketing policy |
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