| Design of control adaptability system model for TV media organization structure |
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| 作者姓名： | 王冬冬 王雅林 马涛 |
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| 作者单位： | Management College Harbin Institute of Technology，Management College，Harbin Institute of Technology，Management College，Harbin Institute of Technology，Harbin 150001，China，Harbin 150001，China，Harbin 150001，China |
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| 摘 要： | To resolve the control adaptability problem of TV media in complex competitive environment, a control system model of TV media organization structure was designed. Based on the designed system model for TV media organization structure, the relations among the main factors of the system constitution, missions, organizing decision entity, and carrying bodies were analyzed. By means of applying multi-objective decision method and complex control system theory, and combining the integration model of TV media organization structure, the basic model was concluded and the corresponding parameters were designed. The current organization process of TV media is analyzed by this model, which comes to the adaptability appearance with different parameters. The results indicate that the model can estimate current TV media organization structure for the chain appearance of communications and the correlation between platforms and policy-making agencies.
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| 关 键 词： | 媒体 制片厂 竞争机制 市场竞争 |
Design of control adaptability system model for TV media organization structure |
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| WANG Dong-dong,WANG Ya-lin,MA Tao.Design of control adaptability system model for TV media organization structure[J].Journal of Harbin Institute of Technology,2008,15(1):104-108. |
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| Authors: | WANG Dong-dong WANG Ya-lin MA Tao |
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| Affiliation: | Management College, Harbin Institute of Technology, Harbin 150001 ,China |
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| Abstract: | To resolve the control adaptability problem of TV media in complex competitive environment, a con-trol system model of TV media organization structure was designed. Based on the designed system model for TV media organization structure, the relations among the main factors of the system constitution, missions, organi-zing decision entity, and carrying bodies were analyzed. By means of applying multi-objective decision method and complex control system theory, and combining the integration model of TV media organization structure, the basic model was concluded and the corresponding parameters were designed. The current organization process of TV media is analyzed by this model, which comes to the adaptability appearance with different parameters. The results indicate that the model can estimate current TV media organization structure for the chain appearance of communications and the correlation between platforms and policy-making agencies. |
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| Keywords: | TV media organization structure organization process control adaptability |
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