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The interplay between immersion and appeal in video games
Affiliation:1. Nottingham Trent University, Psychology Division, Burton Street, Nottingham, NG1 4BU1, UK;2. University of Hertfordshire, Department of Psychology and Sport Sciences, Hatfield, Hertfordshire, UK;1. Department of Industrial Engineering and Management, Ariel University, P.O.B. 40700, Ariel, Israel;2. Department of Computer Science & Information Systems, Southern Utah University, Cedar City, UT 84720-2498, USA;1. Cognitive Neuroscience of Aging Lab, School of Psychology, Georgia Institute of Technology, North Avenue, Atlanta, GA 30332;2. Department of Psychology, National University of Singapore, Block AS4, 02-07, 9 Arts Link, Singapore 117570
Abstract:Immersion and appeal are considered to be necessary constituents of the player experience. In this article their relationship is examined through a 2 × 2 factorial study (n = 173) in the context of two games, a first-person shooter and a massively multi-player online role-playing game, and in the context of two types of players: experienced players who have never played the game in one of the genres in question, and experienced players who have played one of the games in question. It is found that immersion and appeal are linearly correlated, and the repercussions of this finding are discussed.
Keywords:Immersion  Appeal  Video games  Game experience  Player experience
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