医院文化品牌建设探索与实践

本文分析我国医院文化建设普遍存在的问题,阐述医院文化品牌建设的必要性、紧迫性;介绍我院在行为文化、制度文化、精神文化、环境文化、科技文化、创新文化建设方面的做法;结合医院文化建设的实践,提出构建和谐医患关系、提升医院核心竞争力,应加强医院文化品牌建设。

The Reflection and Exploration of Hospital Culture Construction

This article showed the necessity and urgency of hospital culture construction and analyzed common problems of hospital culture building.Behavior culture,institutional culture,spirit culture,environment culture,technological cultural and innovation cultural of our hospital would be elaborate.Combing the practice of hospital culture construction,further strengthening was put forward to achieve harmonious doctor-patient relationship and promote hospital core competitiveness.