大众文化对文化产业发展的影响

大众文化与文化产业都是现代化进程中形成的新生事物。大众文化是与现代社会形态相适应的流行的、通俗的文化。文化产业是通过市场运作和产业方式向消费者提供精神文化产品和服务的新兴产业。大众文化为文化产业的产生准备了条件,文化产业为大众文化的发展和普及提供了可能。大众文化和文化产业发展之间存在着互动规律。在发展文化产业的进程中,要把握二者互动规律,促进大众文化与文化产业协调发展,兼顾文化产业的经济效益与社会效益:一方面要利用大众文化对文化产业的积极影响,避免消极影响,保证文化产业的健康发展;另一方面也要注意文化产业对大众文化发展的正确导向,促进大众文化的健康发展。

The Effect of Popular Culture on the Development of History of Culture Industry

Popular culture has a close relationship to culture industry in the process of emerging and developing, both of them were newborn things from the process of modernization. Popular culture is a kind of public culture that suits to modern society. Culture industry offers spiritual culture products and service to consumers by market operation mechanism and industrial ways. Popular culture made preparations for the emergence of culture industry, meanwhile culture industry made it possible for popular culture to develop and popularize. There are some mutual regular patterns between the development of popular culture and culture industry. Therefore, in order to promote culture industry＇s development in a healthy way, we should take the advantages of positive effects that popular culture acting on culture industry and avoid negative effects during the long process of culture industry＇s de- velopment.