翡翠饰品的网上价位及消费情况调查——淘宝网和易趣网的翡翠交易

利用统计分析和抽样调查的方法,对国内两大主要网络销售平台(淘宝网和易趣网)上的天然翡翠饰品的价位及消费情况进行了调查。统计和分析翡翠手镯、观音、佛这3种饰品在网上的价格分布情况。从淘宝网和易趣网上选取部分翡翠卖家,调查一段时间内消费者购买其翡翠饰品的主要品种及价位情况。通过调查发现,网络翡翠市场的主要特点是商品品种齐全、以低档为主、利润相对较低、多数网络经营者拥有实体珠宝店。网络翡翠消费的主要特点是消费商品以低档为主、消费者钟爱传统题材、重视翡翠种质以及网上拍卖。网络翡翠市场生存与发展的关键是网络诚信。

Investigation on Business Marketing on Internet: Price and Consumption of Jadeite Jade Jewelry from Taobao.com and Ebay.com

The marketing of jadeite jade jewelry from Taobao.com and Ebay.com which are two main domestic sale webs is investigated. The price distribution of jadeite jade bracelet, Kwanyin pendant and Buddha pendant are statistically analysed. The results show that the characteristics of the marketing on internet of jadeite jade jewelry is of rich varieties, low price and low profit of the products. Many jadeite jade stores on internet also have the entitative stores. The characteristics of jadeite jade consumption on internet are that the consumers prefer to low-end products with traditional styles, sorts of jadeite jade and auction on internet. The key of the existence and development of business marketing of jadeite jade on internet is the sincerity.