中英文广告中语气系统的功能分析

随着语言学与语言教学的迅速发展,越来越多的人关注到文体学。文体学中运用的研究方法是多种多样的。韩礼德的功能语法的出现给我们提供了一个新的分析不同语篇的方法。不少学者对英文广告进行功能分析,但是功能语法的理论很少被运用到对中文广告语篇的分析上。本文旨在提供详尽的对两篇中英文广告的语气系统的分析。一篇是产于中国的奥迪A6的广告。另一篇是美洲虎汽车的广告。首先,本文简单介绍了功能语法关于语气系统的有关理论,然后提供了对这两篇广告语气系统具体的分析。本文分析了应用于两篇广告中的语气(包括情态状语),情态和归一性,以期得出结论:英文和中文广告使用的语气系统在某种程度上是相似的但是也有不同。

The Functional Analysis on the Mood System of English and Chinese Advertisements

With the rapid development of linguistics and language teaching, more and more attention is paid to stylistics. The methods applied in stylistics are various. The functional grammar has provides us a new method of discourse analysis. A large number of English advertisements are analyzed with the help of functional grammar. However, functional grammar has seldom been applied in the analysis of Chinese advertisements. Author aims to analyze an English advertisement of Jaguar car and a Chinese advertisement of Audi A6 car in detail. And the conclusion is that the mood system used in English and Chinese are somewhat similar, but the dissimilarity still exists.