基于形象IP构建的网络表情符号视觉形态设计

目的探究表情类形象IP的跨媒介叙事能力,分析决定形象IP核心价值的关键设计要素,总结视觉形态设计的原则与方法,丰富网络表情符号IP产业化发展的设计理论基础。方法对具有较高知名度的网络表情类形象IP进行筛选、整理与分析,归纳高价值形象IP的核心内容、艺术特征、视觉形式及其传播方式。在此基础上,面向目标用户进行调研,对用户审美接受度及情感关联要素进行分析,归纳出基于用户认知与情感互动的设计体验要素,并且通过项目设计实践以验证思路和方法的有效性与可靠性。结论具备IP开发价值的网络表情符号具有高度视觉审美性与鲜明形象特征,能集流量和情感认知于一体,具有势能转化与跨平台转移的特点,外在的视觉形态以及内在的情感构建是实现表情类形象IP多渠道价值的核心与关键。

Visual Form Design of Network Emoticons Based on Image IP Construction

The paper aims to explore the cross-media narrative capabilities of image IP of network emoticons, analyze the key design elements that determine the core value of image IP and summarize the principles and methods of visual form design of image IP of network emoticons to enrich the design theory basis of IP industrialization development of network emoticon. It screened, collated and analyzed image IP of network emoticons with high popularity, summarized the core content, artistic characteristics, visual forms, and modes of communication of high-value image IP. On this basis, it analyzed the user''s aesthetic acceptance and emotional correlation elements of image IP of network emoticons, and summarized the design experience elements of image IP of network emoticons based on user cognition and emotional interaction by conducting the survey on the target-oriented users. And the effectiveness and reliability of the ideas and methods were verified through project design practices. Network emoticons with IP development value have a higher degree of visual aesthetics and vivid image characteristics, which can integrate network traffic and emotional cognition and have the characteristics of potential energy transformation and cross-platform transfer. External visual form and intrinsic emotional construction are the core and the key to realize the multi-channel value of image IP of network emoticons.