Wearable technologies: The role of usefulness and visibility in smartwatch adoption |
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| Affiliation: | 1. Universiti Sains Malaysia, Malaysia;2. The University of Michigan-Dearborn, United States;3. Rowan University, United States;4. East China University of Science and Technology, China;1. School of Information Management, Wuhan University, 299 Bayi Road, Wuhan, 430072, PR China;2. School of Public Policy and Management, University of Chinese Academy of Sciences, 19A Yuquanlu Road, Shijingshan District, Beijing, 100049, PR China;1. Department of e-Business, Dong-Eui University, Busan 47340, Republic of Korea;2. Graduate School of Dong-Eui University, Busan 47340, Republic of Korea;3. Busan IT Industry Promotion Agency, Busan 48059, Republic of Korea;4. Business Administration, Ulsan University, Ulsan 44610, Republic of Korea;5. College of Business Administration, California State University Sacramento, 6000 J Street, Sacramento, CA 95819, USA;1. Department of Business and Technology Management, Korea Advanced Institute of Science and Technology (KAIST), 291 Daehak-ro, Yuseong-gu, Daejeon 305-701, Republic of Korea;2. Economics and Management Research Lab, KT Corporation, 90 Bulljeong-ro, Bundang-gu, Seongnam 463-711, Republic of Korea |
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| Abstract: | Although still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known about why some people are more likely to adopt smartwatches than others. To deepen the understanding of underlying factors prompting adoption behavior, the authors develop a theoretical model grounded in technology acceptance and social psychology literatures. Empirical results reveal perceived usefulness and visibility as important factors that drive adoption intention, suggesting that smartwatches represent a type of ‘fashnology’ (i.e., fashion and technology). The magnitude of these antecedents is influenced by an individual's perception of viewing smartwatches as a technology and/or as a fashion accessory. Theoretical and managerial implications are discussed. |
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| Keywords: | Smartwatches Wearables Technology adoption Fashnology Fashion Technology |
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