| 第三方在线支付市场的企业进／退博弈模型与算法 |
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| 引用本文： | 帅青红,周启海,师群昌,喻敏.第三方在线支付市场的企业进／退博弈模型与算法[J].计算机科学,2009,36(6):254-257. |
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| 作者姓名： | 帅青红 周启海 师群昌 喻敏 |
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| 作者单位： | 1. 西南财经大学信息技术应用研究所,成都,610074
2. 西南财经大学信息技术应用研究所,成都,610074;西南财经大学经济信息工程学院,成都,610074 |
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| 摘 要： | 分析了第三方支付研究现状,提出了第三方在线支付企业市场进退问题;针对第三方在线支付企业市场进退的时机、机制、策略选择等,构建了基于博弈论的逆向剪枝模型与算法,并就企业市场进退战略提出了相应对策:1)对于市场占有率极低且其提供的产品服务同质性很高的较小在线第三方支付企业,应尽早退出在线支付市场或将营业中心进行转移;2)对尚无第三方在线支付强劲实力的未到位新企业,尤应力戒盲目进入.
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| 关 键 词： | 第三方在线支付 博弈树 逆向剪枝法 |
| 收稿时间： | 2008/9/21 0:00:00 |
| 修稿时间： | 2008/11/10 0:00:00 |
Enterprises Enter/Exit Game Model and Algorithm for Third-party Online Payment Market |
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| SHUAI Qing-hong,ZHOU Qi-hai,SHI Qun-chang,YU Min.Enterprises Enter/Exit Game Model and Algorithm for Third-party Online Payment Market[J].Computer Science,2009,36(6):254-257. |
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| Authors: | SHUAI Qing-hong ZHOU Qi-hai SHI Qun-chang YU Min |
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| Affiliation: | Research Institute of Information Technology Application;Southwestern University of Finance and Economics;Chengdu 610074;China;School of Economic Information Engineering;China |
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| Abstract: | This paper analyzed the third-party payment research current research status,pointed out the problem about enterprises to enter or exit third-party online payment market.To point against the opporunity,mechanism,tactics and so on of enterprises enter/exit the third-party payment market,the reverse pruning model and algorithm based on game theory was constructed,and some countermeasures for the third-party payment enterprises were given:1) If the smaller enterprises are occupant only very low market share an... |
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| Keywords: | Third-party online payment Game tree Reverse pruning algorithm |
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