| 图书馆内容营销的实践特征与发展策略 |
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| 引用本文： | 邵阳.图书馆内容营销的实践特征与发展策略[J].图书馆工作与研究,2021(2):28-33,49. |
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| 作者姓名： | 邵阳 |
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| 作者单位： | 齐齐哈尔大学图书馆 |
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| 基金项目： | 黑龙江省哲学社会科学研究规划项目“乡村振兴战略下的农民信息素养培养和图书馆精准服务设计”(项目编号:19TQC154);黑龙江省教育厅项目“新媒体环境下农村阅读危机及干预机制”(项目编号:135409250);黑龙江省哲学与社会科学青年项目“乡村振兴战略下农民社会化阅读及推广路径研究”(项目编号:20TQC172)研究成果之一。 |
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| 摘 要： | 图书馆内容营销经历起步和发展两个阶段后,呈现出立足用户需求、鼓励用户参与、拓宽推广渠道、强化技术应用等典型特征,未来可从构建完善的内容营销机制、推进与用户持续而深度的沟通、灵活运用故事技巧与交互方式、打造图书馆品牌IP以沉淀用户等方面强化图书馆内容营销。
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| 关 键 词： | 内容营销 用户需求 移动互联网 自有媒介 社交媒体 |
Analysis of the Practice Characteristics and Development Strategy of Library Content Marketing |
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| Shao Yang.Analysis of the Practice Characteristics and Development Strategy of Library Content Marketing[J].Library Work and Study,2021(2):28-33,49. |
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| Authors: | Shao Yang |
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| Abstract: | After the two development stages,library content marketing are showing the following typical characteristics such as users’demand driven,users participation,promotion channels prolongation,technology application.It is necessary to take steps for strengthening content marketing of library such as constructing the perfect content marketing mechanism,promoting the continuous and deep communication with users,flexibly using story skills and interaction methods and building the brand IP of library services in the future. |
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| Keywords: | Content marketing User needs Mobile Internet We media Social media |
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