| 产业服务市场细分研究 |
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| 引用本文： | 李桂华.产业服务市场细分研究[J].天津师范大学学报(社会科学版),2006(6):13-17,54. |
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| 作者姓名： | 李桂华 |
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| 作者单位： | 南开大学,商学院,天津,300071 |
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| 基金项目： | 国家自然科学基金;南开大学校科研和教改项目 |
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| 摘 要： | 一、引言产业服务可定义为:“一个组织提供给另一个组织的基本无形的,不会导致任何所有权改变的行为或活动。它的生产过程可与或不与有形产品联在一起。”1](P308)产业服务可以分为两种不同类型:一类是纯粹的服务业,它包括运输、广告、管理咨询、营销咨询、工程咨询以及律师等
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| 关 键 词： | 产业服务 服务市场细分 服务需求 |
| 文章编号： | 1671-1106（2006）06-0013-06 |
| 收稿时间： | 2006-08-16 |
| 修稿时间： | 2006年8月16日 |
Research on Industrial Service Marketing Segmentation |
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| LI Gui-hua.Research on Industrial Service Marketing Segmentation[J].Journal of Tianjin Normal University(Social Science),2006(6):13-17,54. |
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| Authors: | LI Gui-hua |
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| Abstract: | Industrial services that is defined as business to business service exchange are very important for service marketing. In order to effectively manage industrial service marketing, it is necessary to study its segmentation just like tangible product market. After survey and empirical research on some companies of Tianjin area in China, we can segment industrial service market into 4 types; relationship searching, customer oriented, high expectation and price sensitivity. There are many differences of demanding for industrial services among segmentations, which is significant and realism for business to strengthen their industrial service marketing management. |
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| Keywords: | industrial services service marketing segmentation service demand |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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