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| 以《中国医学文摘-中医》为例谈医学文摘类期刊的经营与发展 | |
| 引用本文： | 庞玉萍,王世贤,石朝云.以《中国医学文摘-中医》为例谈医学文摘类期刊的经营与发展[J].国际中医中药杂志,2011,33(12):1096-1098. |
| 作者姓名： | 庞玉萍 王世贤 石朝云 |
| 作者单位： | 1. 中国中医研究院中医药信息所杂志出版中心,北京,100700 2. 中华医学会杂志社《中华病理学杂志》编辑部,北京,100710 3. 中华医学会杂志社 |
| 摘 要： | 近年来,部分医学文摘类期刊由于受市场经济影响,办刊规模和读者需求呈逐年递减趋势,刊物经营面临困境.本文就如何振兴医学文摘类期刊进行思考,并提出文摘类期刊应找准定位、彰显个性、走个体化发展之路. |
| 关 键 词： | 办刊理念 品牌战略 办刊模式 |
Take Chinese medical abstracts-traditional Chinese medicine as an example for discussing the management and development of the medical abstracts journal |
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| PANG Yu-ping,WANG Shi-xian,Shi Zhao-yun.Take Chinese medical abstracts-traditional Chinese medicine as an example for discussing the management and development of the medical abstracts journal[J].International Journal of Traditional Chinese Medicine,2011,33(12):1096-1098. | |
| Authors: | PANG Yu-ping WANG Shi-xian Shi Zhao-yun |
| Abstract: | In recent years,due to the impact of marked-oriented economy,the scale of the magazine and the demand of the readers of some Medical Abstracts Journals was tending to decrease year by year,as well as the publication was facing difficulties.This article discussed on how to revitalize the Medical Journal Abstracts.It proposed that the Abstracts Journals should pinpoint the orientation,embody the characters,and take the development of individualization. |
| Keywords: | Journal eidos Brand strategy Journal pattern |
| 本文献已被 万方数据 等数据库收录！ | |
