|
|||||
|
|
| 我国饮料企业分销渠道的构建——以娃哈哈集团为例 | |
| 引用本文： | 刘京文,邓西录,黄尼亚.我国饮料企业分销渠道的构建——以娃哈哈集团为例[J].河北科技师范学院学报,2009,23(1):76-80. |
| 作者姓名： | 刘京文 邓西录 黄尼亚 |
| 作者单位： | 1. 河北科技师范学院,工商管理系,河北,秦皇岛,066004 2. 河北科技师范学院,土木建筑系,河北,秦皇岛,066004 3. 霍林河露天煤业股份有限公司 |
| 摘 要： | 在分销渠道相关理论的基础上,以娃哈哈的发展为背景,分析了娃哈哈分销渠道的控制与管理,指出了在执行的过程中出现的问题,分析了问题产生的原因并提出了对策建议。 |
| 关 键 词： | 企业管理 分销渠道 渠道管理 娃哈哈集团 |
The Construction of Distribution Channels for China's Beverage Companies——Taking Wahaha as an Example |
|
| LIU Jing-wen,Deng Xi-lu,Huang Ni-ya.The Construction of Distribution Channels for China''s Beverage Companies——Taking Wahaha as an Example[J].Journal of Hebei Normal University of Science & Technology,2009,23(1):76-80. | |
| Authors: | LIU Jing-wen Deng Xi-lu Huang Ni-ya |
| Affiliation: | 1 Dept of Business Management;2 Dept of Civil Engineering;Hebei Normal University of Science & Technology;Qinhuangdao Hebei;066004;3 Huolinhe Open-air Coal Co Ltd;China |
| Abstract: | The paper discussed theories related to distribution channels,analyzed how to control and manage distribution channels in Wahaha group,pointed out the problems,analyzed the causes of the problems and finally put forward several countermeasures. |
| Keywords: | company management distribution channels distribution management Wahaha group |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |
