| 我国制造型企业市场导向和创新导向对新产品绩效影响的实证研究 |
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| 引用本文： | 张婧,段艳玲.我国制造型企业市场导向和创新导向对新产品绩效影响的实证研究[J].南开管理评论,2010,13(1). |
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| 作者姓名： | 张婧 段艳玲 |
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| 作者单位： | 1. 华中科技大学管理学院工商管理系
2. 华中科技大学管理学院 |
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| 基金项目： | 国家自然科学基金(70872036);;教育部留学回国人员科研启动基金资助 |
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| 摘 要： | 本研究基于我国227家制造型企业的问卷调查数据,实证考察了市场导向和创新导向对新产品开发绩效的影响,以及创新导向和环境变动在市场导向和新产品绩效关系中的调节作用。结果显示:(1)本研究的概念模型整体拟合度优于西方常用模型;(2)市场导向和创新导向对制造型企业新产品开发绩效的影响显著为正,且均高于以前文献研究的一般水平;(3)创新导向和技术变化对于市场导向和新产品绩效的关系起到正向调节作用;(4)市场变化和竞争强度的调节作用不显著。研究结果对于制造型企业改善产品创新绩效具有重要的启示意义。
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| 关 键 词： | 市场导向 创新导向 新产品绩效 环境调节变量 |
The Role of Market Orientation and Innovation Orientation in New Product Performance:An Empirical Evidence from Chinese Manufacturers |
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| Zhang Jing,Duan Yanling.The Role of Market Orientation and Innovation Orientation in New Product Performance:An Empirical Evidence from Chinese Manufacturers[J].Nankai Business Review,2010,13(1). |
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| Authors: | Zhang Jing Duan Yanling |
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| Affiliation: | Zhang Jing,Duan Yanling School of Management,Huazhong University of Science , Technology |
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| Abstract: | Among potential determinants leading to superior new product performance,researchers have paid a growing attention to firm's strategic orientation such as market orientation and innovation orientation.However,studies have found inconsistent evidence as to the market orientation and new product performance link.In addition,there has been relatively little research examining the impacts of market orientation and innovation orientation on new product performance in Chinese firms.In this context,this paper expl... |
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| Keywords: | Market Orientation Innovation Orientation New Product Performance Environmental Moderators |
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