民族地区旅游发展的创意形象与产业集群探析

以神话和族群为工具,结合民族地区旅游市场的发展现状,讨论民族地区旅游发展的创意形象对产业集群的影响策略,一是进行旅游营销,在数据库、影视制作等维度丰富民族地区旅游产品的创意形象;二是进行项目建设和产业升级,提升创意形象的旅游路线;三是进行旅游培训,了解居民获取旅游者需求的传统知识技能和旅游产品服务的意愿,增加创意形象与产业集群在民族地区旅游发展中的经济社会效益。

Analysis of the Creative Image and Industry Cluster in Tourism Development of the Ethnic Area

Based on the ethnic group and myth,the tourist markets in ethnic area,this paper dicusses the creative image and its influences on the tourism industry cluster.The first solution is to set up a distinctive creative image of tourist products in minority regions by developping tourist marketing;the second solution is to construct the tourism project,optimize the structure of tourism industry,upgrade and detail creative tourism routes;the third is to hold tourism training,by which could be explored more on the ethnic customs and traditional knowledge.While community members' willingness need to be taken consideration whether these stakeholders wish to learn and promote the creative image in tourist-friendly way that is key factor in the tourism industry cluster development in the ethnic area.