| 基于模糊分析的企业战略联盟决策模型研究 |
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| 引用本文： | 冯俊华,田程.基于模糊分析的企业战略联盟决策模型研究[J].西北轻工业学院学报,2009,27(4):155-158. |
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| 作者姓名： | 冯俊华 田程 |
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| 作者单位： | 陕西科技大学管理学院,陕西,西安,710021 |
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| 摘 要： | 战略联盟是企业之间合作竞争的主要形式,是企业强化竞争优势的重要手段,作者就战略联盟形成的7个因素构造了战略联盟决策因素体系,并运用粗糙集和层次分析两种模糊分析方法建立了战略联盟决策模型,通过实例证明了模糊分析的方法在战略联盟决策中的可行性.
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| 关 键 词： | 战略联盟 粗糙集 层次分析法 |
A DECISION-MAKING MODEL OF STRATEGIC ALLIANCES BASED ON FUZZY ANALASIS |
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| FENG Jun-hua,TIAN Cheng.A DECISION-MAKING MODEL OF STRATEGIC ALLIANCES BASED ON FUZZY ANALASIS[J].Journal of Northwest University of Light Industry,2009,27(4):155-158. |
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| Authors: | FENG Jun-hua TIAN Cheng |
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| Affiliation: | (School of Management, Shaanxi University of Science ＆ Technology, Xi＇an 710021,China) |
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| Abstract: | Strategic alliances are the main forms of cooperation and competition between enterprises,and an important means to strengthen the competitive advantage. In this paper, the decision-making factors system of strategic alliance is consist of seven factors, with which strategic alliance formation. We use two fuzzy analysis methods rough sets and AHP to establish decision-making model of strategic alliances. The conclusion proved that fuzzy analysis in the use of the decision-making of strategic alliances is feasible. |
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| Keywords: | strategic alliances rough sets AHP |
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