电信运营商服务营销渠道模式市场适应性研究

随着中国电信业的飞速发展，改革的深入和市场竞争的加剧，各电信运营商之间的竞争也从技术和价格的竞争转向了服务和营销渠道的竞争。根据电信运营商的服务和营销特点．分析了电信业营销渠道种类的细分，电信运营商可以参考的渠道选择维度，以及对于不同维度的渠道适应性原则。对电信运营商渠道的设计和建设具有可操作的指导意义。

Research On The Marketing Adaptability Of Telecom Carriers Service Mode

With the rapid development of China Telecommunication industry, thorough reform, and more and more fierce market competition, the competitions among carriers have tamed form the aspects of technology and price to the aspects of service and marketing channel. According to the services and marketing characteristics of teleeom carriers, this paper analyzes marketing channel segmentations of Teleeom industry, dimensionality of choosing channels telecom earriers can take as reference, and adaptability prineipes of ehannels to the different dimensionality, and have the operable instruction meaning for the telecom carries to design and constrct the channel.