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职业体育竞争平衡的经济社会学分析
引用本文:张兵.职业体育竞争平衡的经济社会学分析[J].山东体育学院学报,2012,28(1):6-11.
作者姓名:张兵
作者单位:盐城师范学院体育学院,江苏 盐城,224002
摘    要:竞争平衡作为团体职业运动经济学的基本理论,一直被认为是职业体育良性运行与否的重要标准。运用经济社会学研究思路,采用历史与比较分析法,将职业体育竞争平衡放在特定社会过程和社会结构网络中进行分析。认为:职业体育竞争平衡缘起于职业体育全球化前的经验性总结,带有明显的单一联赛考察视角和片面的经济性目标追求,并依托其考察对象的高水平,成为西方职业体育运行的重要理论基础,而当今职业体育全球化(信息化)发展、竞赛结构的拓展以及收入来源变化,对该理论提出了巨大的挑战。此外,作为先发强势职业体育经验积累产物的竞争平衡理论对后发职业体育运行模式的适用差。因此,结合我国职业体育实际状况,应强化我国职业体育的发展性,提倡非均衡发展战略以谋求超越发展。

关 键 词:职业体育  竞争平衡  缺陷  非均衡发展

Economic sociology analysis of competitive balance of professional sports
ZHANG Bing.Economic sociology analysis of competitive balance of professional sports[J].Journal of Shandong Physical Education Institute,2012,28(1):6-11.
Authors:ZHANG Bing
Affiliation:ZHANG Bing Inst.of PE,Yancheng Normal College,Yancheng 224002,Jiangsu,China
Abstract:The competitive balance has always been considered as an important criterion of professional sports,which is a basic economics theory of professional sports.With economic sociology idea and the historical and comparative analysis methods,We study the competitive balance of professional sports on the specific social processes and social network structure.It has been thought that the competitive balance of professional sports originated from the empirical summary before the globalization of professional sports,with a clear one-sided perspective of league investigation and economic goals pursuit,and turned into the important theoretical basis of the western professional sports based on its high level of empirical investigation,But today it faced such challenges as:professional sports globalization(information technology) development,competition and income sources of the expansion of the structure changes,and its appliance is poor for our professional sports.From our actual situation of professional sports,it should promote unbalanced development strategy to strengthen the development of professional sports in China.
Keywords:professional sports  competitive balance  defects  unbalanced development
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