论旅行社网络营销与传统营销之整合

信息技术的高速发展,网络经济时代的到来,旅游电子商务的出现,对传统旅行社产生了威胁和挑战。在互联网冲击下旅行社的营销环境发生了巨大的变化,传统旅行社必须适应变化,积极应对,将网络营销与传统营销进行有效整合,以求得竞争优势。

Study on the Combination of E-marketing and Traditional Marketing of Travel Agencies

The quicken development of information technology,the coming of internet economical era, the appearance of tourism e-commerce, they brought threats and challenges to the traditional travel agency. Under the impulse of internet, the marketing environment of travel agency appeared great change, the traditional travel agency must adapt the chenge actively, combine the internet marketing and traditional marketing, in order to obtain competitiveness superiority.