电视竞争的必然趋势:从节目价值到频道价值

观众是电视消费的主体。没有观众,电视节目和频道就没有存在的价值,电视媒体经营就是无源之水。湖南电视台电视管理观念演化的四个阶段显示,电视管理观念从节目质量概念上升到节目价值概念。节目价值概念是市场经济条件下电视管理的核心概念。这一概念可称为电视操作论。这一理论要求全面而又正确地处理节目质量、节目成本和收视率的关系,强化核心竞争力。

A Positive Tendency towards TV Competition: Ranging From Programme Value To Channel Value

Audience ard regarded as the main objects in TV consumption. Without th audience there would be nogrounds for TV programmes and channels in existance just as TV media operation running like water without sources. Itis the core ideology of TV control under the condition of market economy that the four-stage evolution of the concept ofTV control has been shown by Hunan TV Station from the ideology of programme quality upgrading to that of programmevalue. This ideology can be called as "Theory on TV Operation". To carry out this theory, it is absolutely neccessary todeal completely and conrectly with the relations between the quality of programme and the cost of programme and the au-dio recovery rate. Meanwhile, strongly reinforcing, core competitivity is also required.