融合服务设计理念的产品设计创新策略

目的经济发展模式的转型驱动着设计的转型,服务设计是当今服务型经济驱动下,设计发展的新趋势。基于此背景,探讨服务设计理念下产品设计创新的策略。方法采用案例分析法,对典型案例进行分析,并提出P+S、P+E、P+B三种融合服务设计理念的产品设计创新策略。通过实验观察法,观察十二名参与者对三个策略的使用情况,并结合“Mirror Mirror”智能镜子与“Open Sesame”无人商店身份识别系统的设计实践,讨论该策略的可行性。结论服务设计理念的引入能驱动思维模式的转换,借助三种设计策略,将“服务”、“用户体验”、“商业模式”融入到产品设计过程中,推动由单一产品向“产品+服务”的整合性解决方案的转变,给当代产品设计带来了新的机遇。这不仅是未来产品设计创新的重要方向,而且符合服务型经济下设计发展的总趋势。

Product Design Innovation Strategies Based on Service Design Concept

The work aims to discuss the product design innovation strategies under service design concept in view of that the transformation of economic development mode drives the transformation of design and the service design has become a new trend of design development driven by today's service economy.The method of case analysis was used to analyze the classical case and three product design innovation strategies of“P+S”,“P+E”and“P+B”based on service design were proposed.Through experimental observation,the use of the three strategies by 12 participants was observed.The feasibility of design strategies was discussed through design practice of“Mirror Mirror”intelligent mirror and“Open Sesame”unmanned store identity recognition system.The application of service design concept can drive the transformation of thinking mode.With three design strategies,“service”,“user experience”and“business model”are integrated into the product design process,which promotes the transformation from a single product to a“product+service”integrated solution and brings new opportunity for current products.Integrating service design concept into product design process is an important direction of product design innovation in the future,which is in line with the general trend of design development under the service-oriented economy.