| 用户参与式Web品牌化色彩设计方法研究 |
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| 引用本文： | 张倩,宁芳,王斌,陈博慧.用户参与式Web品牌化色彩设计方法研究[J].包装工程,2017,38(4):171-175. |
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| 作者姓名： | 张倩 宁芳 王斌 陈博慧 |
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| 作者单位： | 中国矿业大学,徐州,221000;中国矿业大学,徐州,221000;中国矿业大学,徐州,221000;中国矿业大学,徐州,221000 |
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| 基金项目： | 中国矿业大学第九批青年骨干教师培养项目（201410）；中国矿业大学实验室开放基金项目（2014205） |
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| 摘 要： | 目的探析Web品牌化色彩设计的科学系统方法。方法以用户参与为基础,运用色彩印象尺度的研究理论和方法定位Web品牌色,利用colorhexa进行配色方案设计并进行Web品牌化色彩设计实践,并运用模糊综合评价法对实践方案进行评价,将感性的信息数据化,为Web品牌化色彩设计提供合理化、科学化的决策依据。结论用户参与式设计允许用户最大限度地参与到Web品牌化色彩设计之中,使Web品牌化色彩设计回归到用户体验本身,增强用户对品牌的认同感和粘度,构建品牌与用户之间长久的价值体验。
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| 关 键 词： | 用户参与 Web色彩设计 品牌化 模糊综合评价 |
| 收稿时间： | 2016/10/15 0:00:00 |
| 修稿时间： | 2017/2/20 0:00:00 |
Color Design Methods of Web Branding Based on User Participatory |
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| ZHANG Qian,NING Fang,WANG Bin and CHEN Bo-hui.Color Design Methods of Web Branding Based on User Participatory[J].Packaging Engineering,2017,38(4):171-175. |
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| Authors: | ZHANG Qian NING Fang WANG Bin and CHEN Bo-hui |
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| Affiliation: | China University of Mining and Technology, Xuzhou 221000, China,China University of Mining and Technology, Xuzhou 221000, China,China University of Mining and Technology, Xuzhou 221000, China and China University of Mining and Technology, Xuzhou 221000, China |
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| Abstract: | It aims to analyze the scientific and systematic methods of Web branding color design. Based on the user participation, it uses the theory and methods of color image scale to fix a position on Web brand color, using ColorHexato design color scheme to carry on design practice of Web branding color, using the fuzzy comprehensive evaluation method to analyze design practices to provide scientific and rational decision basis for Web branding color design. User participatory design allows the user to maximum participate in Web branding color design, makes the Web brand color design return to the user experience itself, enhances identity and viscosity of the brand, builds lasting value experience between brands and user. |
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| Keywords: | user participatory Web color design branding fuzzy comprehensive evaluation |
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