| 市场营销管理与决策支持系统的研究与实现 |
| |
| 引用本文： | 陈秋双,李勇建.市场营销管理与决策支持系统的研究与实现[J].计算机集成制造系统,2002,8(6):482-486. |
| |
| 作者姓名： | 陈秋双 李勇建 |
| |
| 作者单位： | 南开大学信息技术学院自动化系,天津,300071 |
| |
| 基金项目： | 国家 8 6 3/CIMS主题资助项目 ( 86 3-5 11-944-0 17)~~ |
| |
| 摘 要： | 探讨了市场营销管理与决策支持系统在CIMS中的地位和作用及其组成，提出了该系统由支撑层，数据管理层，决策工具层和决策导成的体系结构，设计了包括OLAP，模拟分析和专家系统在内地辅助决策工具。提出了由市场调研分系统，营销情报分系统和营销风险评价与预警分系统组成的决策滞后解决方案。
|
| 关 键 词： | 市场营销管理 决策支持系统 计算机集成制造系统 营销风险 |
| 文章编号： | 1006-5911(2002)06-0482-05 |
| 修稿时间： | 2001年4月6日 |
Research on Marketing Management and Decision Supported System |
| |
| CHEN Qiu-shuang,LI Yong-jian.Research on Marketing Management and Decision Supported System[J].Computer Integrated Manufacturing Systems,2002,8(6):482-486. |
| |
| Authors: | CHEN Qiu-shuang LI Yong-jian |
| |
| Abstract: | This paper analyzes the role played by the Marketing Management & Decision Supported System(MMDSS) in CIMS. The functional composition for MMDSS is studied. System framework, which includes support level, data management level, decision tool level and decision level, is given. Aided decision tools composed by OLAP, simulation analysis, expert system are designed. The solution for decision delay, which includes marketing research, competitive intelligence and marketing risk evaluation & early warning, is discussed. |
| |
| Keywords: | marketing management and decision CIMS marketing risk |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
