心理学因素对服装市场的引导作用探究

通过透视消费者的心理,研究消费者的态度、情感、爱好、决策过程以及使用商品的规律来全面研究消费者的行为以及服装消费心理特征,研究影响这个行为的一系列社会和个人因素,进而探究了情感营销的具体策略,使情感营销贯穿于服装企业生产、销售、售后的全过程。采用开发情感产品、制定情感价格、进行情感服务等策略,促进企业快速发展。

On the Guidance of the Psychological Factors on the Clothing Market

By investigating consumers' psychology,studying consumers' attitudes,feelings,preferences,decision-making process and the rules of using commodities,this paper studies consumers' behaviors and psychological characteristics of clothing consumption comprehensively,and a series of social and personal factors which will affect these behaviors,and then explores some specific emotional marketing strategies throughout the entire process of production,sale,after sale service of the clothing enterprises.By using str...