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| 产品竞争力的分析方法 | |
| 引用本文： | 董刚,王东爱,郭伟.产品竞争力的分析方法[J].天津科技大学学报,2004,19(4):73-75. |
| 作者姓名： | 董刚 王东爱 郭伟 |
| 作者单位： | 1. 天津职业大学,天津,300402 2. 天津商学院,天津,300134 3. 天津大学,天津,300072 |
| 摘 要： | 为了提高产品的市场竞争力，必须采取一定的方法对产品进行竞争力分析。本文提出了一种实用的、基于客户价值的产品竞争力分析方法，该方法通过产品量化的客户感知价值和客户感知成本的组合比较，确定了产品的相对竞争力。 |
| 关 键 词： | 客户感知价值 客户感知成本 产品竞争力分析 |
| 文章编号： | 1672-6510(2004)04-0073-03 |
| 修稿时间： | 2004年9月10日 |
The Analysis Method Facing to the Product Competitive Power |
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| DONG Gang,WANG Dong-ai,GUO Wei.The Analysis Method Facing to the Product Competitive Power[J].Journal of Tianjin University of Science & Technology,2004,19(4):73-75. | |
| Authors: | DONG Gang WANG Dong-ai GUO Wei |
| Affiliation: | DONG Gang~1,WANG Dong-ai~2,GUO Wei~3 |
| Abstract: | To improve the marketing competition power of products, designers must adopt some way to analyze products during designing. The paper gives a practical analysis method of the competitive power of products, which is based on the customer value.By the comparison combined with the numerical perceptible vale and cost of customers, The relative competitive power of products can be determined. |
| Keywords: | Customers'perceptible value Customers'perceptible cost Competitive power analysis of products |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |
