| 电商手机APP界面背景和图片特征对消费者搜索效率影响的研究 |
| |
| 引用本文： | 杨海波,汪洋,张磊.电商手机APP界面背景和图片特征对消费者搜索效率影响的研究[J].包装工程,2016,37(20):45-49. |
| |
| 作者姓名： | 杨海波 汪洋 张磊 |
| |
| 作者单位： | 天津师范大学,天津,300084;天津师范大学,天津,300084;天津师范大学,天津,300084 |
| |
| 基金项目： | 天津市哲学社会科学规划重点项目（TJJX15-002） |
| |
| 摘 要： | 目的采用眼动追踪技术,探讨电商手机APP商品分类导航界面背景特征和图片复杂程度对消费者搜索效率的影响。方法以52名青年人为被试,以模拟电商手机APP商品导航界面为材料,采用SMI RED非接触式眼动仪,记录了被试在不同类型导航界面上的目标商品搜索过程。结果消费者在简单图片组成的分类导航界面上搜索效率最高;消费者在浅色背景的分类导航界面上的搜索效率最高。结论商品分类导航界面影响消费者的搜索效率,消费者在简单图片、浅色背景的商品导航界面上,对目标商品的搜索效率最高。
|
| 关 键 词： | 电子商务 手机APP 搜索效率 眼动研究 |
| 收稿时间： | 6/1/2016 12:00:00 AM |
| 修稿时间： | 2016/10/20 0:00:00 |
Influence of the Background and Picture Features of the Mobile APP Interface on the Consumer Search Efficiency |
| |
| YANG Hai-bo,WANG Yang and ZHANG Lei.Influence of the Background and Picture Features of the Mobile APP Interface on the Consumer Search Efficiency[J].Packaging Engineering,2016,37(20):45-49. |
| |
| Authors: | YANG Hai-bo WANG Yang and ZHANG Lei |
| |
| Affiliation: | Tianjin Normal University, Tianjin 300084, China,Tianjin Normal University, Tianjin 300084, China and Tianjin Normal University, Tianjin 300084, China |
| |
| Abstract: | It aims to research the background characteristics and picture types of the layout of mobile APP navigation on the impact of the consumer''s search efficiency by the eye-tracking. 52 young students as samples, simulative real mobile APP interface as materials, SMI RED eye-tracker as the equipment is used to record search efficiency in different types of navigation interfaces. Simple pictures as category navigation result in a high efficiency; light colors of page background results in a high efficiency. Navigation interface design affects the search efficiency of consumers, and consumers have a high efficiency on the simple pictures in a light color background interface. |
| |
| Keywords: | e-commerce APP search efficiency eye movement |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《包装工程》浏览原始摘要信息 |
|
点击此处可从《包装工程》下载全文 |
|
