| 面对国际竞争的中国零售企业 |
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| 引用本文： | 徐建新.面对国际竞争的中国零售企业[J].南昌职业技术师范学院学报,2003(3):37-39. |
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| 作者姓名： | 徐建新 |
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| 作者单位： | 湖州职业技术学院,浙江湖州市,313000 |
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| 摘 要： | 中国零售企业面临着外国零售企业大量登陆中国市场的挑战。中国零售企业存在规模较小、资金相时不足、技术和人力资源处于劣势等问题，迫切需要企业制订应时挑战的措施，把握市场机会，在国际竞争中不断壮大自己。
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| 关 键 词： | 中国 零售企业 国际竞争 市场经济 企业规模 资金短缺 人力资源 发展对策 |
| 文章编号： | 1007-3558(2003)03-0037-03 |
| 修稿时间： | 2002年10月15 |
On China's Retail Enterprises in the International Competition |
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| XU Jian-xin.On China''''s Retail Enterprises in the International Competition[J].Journal of Nanchang Vocational & Technical Techers' College,2003(3):37-39. |
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| Authors: | XU Jian-xin |
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| Abstract: | With the trend that foreign retail enterprises come into China's market substantially, China's retail enterprises are facing severe challenge. Our retail enterprises have smaller dimensions, inadequate capital, inferior technique and human resources. The problems require the enterprises take measures to confront the challenge, seize the market opportunity and enlarge themselves in the international competition. |
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| Keywords: | China's retail enterprises challenge countermeasures |
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