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模糊综合评价在服装采购决策中的应用
引用本文:韩曙光,于淼,胡觉亮,郭瑞.模糊综合评价在服装采购决策中的应用[J].纺织学报,2015,36(5):127.
作者姓名:韩曙光  于淼  胡觉亮  郭瑞
作者单位:1. 浙江理工大学理学院,浙江杭州,310018
2. 浙江理工大学服装学院,浙江杭州,310018
基金项目:国家自然科学基金项目,浙江省高校重中之重学科开放基金项目
摘    要:以服装采购决策为研究对象,运用二级模糊综合评判方法对服装采购进行决策判别并予以评判。从消费者的角度出发,通过调查问卷的方法确定影响服装销售量的因素,并根据实际情况进行调整,最终构成评判指标体系;通过专家估测法确定评价体系中各因素的权重分配;用专家评价、采购员打分以及建立隶属函数的方法确定评价矩阵;采用最大隶属度原则确定服装上市后的销售量情况,并根据评判结果对服装是否采购以及采购量如何进行分析,为订单决策提供了理论参考依据。

关 键 词:模糊综合评判  销售因素  服装采购决策  指标体系  

Application of fuzzy comprehensive evaluation method in clothing purchasing decisions
HAN Shuguang,YU Miao,HU Jueliang,GUO Rui.Application of fuzzy comprehensive evaluation method in clothing purchasing decisions[J].Journal of Textile Research,2015,36(5):127.
Authors:HAN Shuguang  YU Miao  HU Jueliang  GUO Rui
Abstract:The secondary fuzzy comprehensive evaluation method is used to judge clothing purchasing. From the consumer's view, the factors influencing the garment sales is determined through the questionnaire method and the final evaluation index system is constituted after the adjustment according to the actual situation.The expert evaluation system estimation method is also developed to determine the weight distribution of each factor by means of expert evaluation and the evaluation matrix is determined via expert evaluation and buyer scoring method, as well as the establishment of membership functions. Finally the principle of maximum degree apparel sales is used to make decision about the sales situation after the launching of clothing, and the context as for whether to purchase a kind of clothing as well as the purchasing quantity is anslyzed based on the evaluation results, thus providing a theoretical decision reference for the garment order.
Keywords:fuzzy comprehensive evaluation  marketing factor  clothing purchasing decision  index system
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