| 职业体育市场伦理及其建构 |
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| 引用本文： | 张兵.职业体育市场伦理及其建构[J].上海体育学院学报,2012(2):76-80. |
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| 作者姓名： | 张兵 |
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| 作者单位： | 盐城师范学院体育科学研究所 |
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| 摘 要： | 市场伦理是职业体育市场体系的重要构件。运用逻辑分析等方法,在对职业体育市场伦理解读的基础上,提出以人为本、利人利己、公平竞争和诚实守信的职业体育市场伦理核心理念。结合我国职业体育市场伦理诉求,提出建构策略:合力架构(法规与德育协同);中西同构(扬弃与拆解并举);过程同进(建设与监管并行)。
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| 关 键 词： | 职业体育 市场伦理 理念 建构 |
On the Professional Sports Market Ethics and Its Construction |
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| ZHANG Bing.On the Professional Sports Market Ethics and Its Construction[J].Journal of Shanghai Physical Education Institute,2012(2):76-80. |
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| Authors: | ZHANG Bing |
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| Affiliation: | ZHANG Bing Sports Science Institution,Yancheng Teachers College,Yancheng 224002,Jiangsu,China |
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| Abstract: | The market ethics is a major component of the professional sports market system.With the method of logical analysis,this paper puts forth such core concept of the market ethics as people-oriented,to benefit oneself as well as others,fair competition and credit.Combined with our professional sports market ethics appeal,the paper also puts forward the construction strategies: the collaboration of law and moral education;the combination of abandon and sustain;and the co-progress of construction and supervision. |
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| Keywords: | professional sports market ethics concept construction |
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