| 案例教学之我见--浅谈《市场营销学》课程的案例教学 |
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| 引用本文： | 赵芷兰. 案例教学之我见--浅谈《市场营销学》课程的案例教学[J]. 长沙通信职业技术学院学报, 2004, 3(4): 78-80 |
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| 作者姓名： | 赵芷兰 |
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| 作者单位： | 湖南省对外经济贸易职业学院,湖南,长沙,410015 |
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| 摘 要： | 在《市场营销学》的教学中一个好的案例能把学生带入到经营的“现场”．使学生在分析案例中掌握知识、培养兴趣，充分调动学生的主动性、积极性。文章阐述在《市场营销学》教学中，用案例教学的一些途径和方法。
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| 关 键 词： | 教学中 案例教学 课程 学生 培养兴趣 《市场营销学》 主动性 经营 积极性 知识 |
| 文章编号： | 1671-9581(2004)-04-0078-03 |
| 修稿时间： | 2004-06-24 |
On Application Of Case -study Teaching to Marketing |
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| ZHAO Zhi-lan. On Application Of Case -study Teaching to Marketing[J]. Journal of Changsha Telecommunications and Technology Vocational, 2004, 3(4): 78-80 |
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| Authors: | ZHAO Zhi-lan |
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| Abstract: | The application of a typical case-study to marketing brings to the students a live demonstration of business operations,the students acquire relevant knouledge and develop their interests during the course of case studying.this methed of teaching also arouses their enthusiasm and initiatives and thus make creative thinking.this paper elaborates the means and methods of case-study teaching in the course of marketing. |
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| Keywords: | marketing case teaching |
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