| 零售企业自有品牌服装产品的研发策略 |
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| 引用本文： | 亓美霞,吴海峰. 零售企业自有品牌服装产品的研发策略[J]. 山东纺织科技, 2011, 52(2): 41-43 |
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| 作者姓名： | 亓美霞 吴海峰 |
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| 作者单位： | 青岛大学,山东青岛,266071 |
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| 摘 要： | 文章主要通过对零售商开发服装自有品牌的产品研发展开研究,分析零售商开发服装自有品牌产品研发的流程及自身存在的优势,为零售商根据自身实力制定服装自有品牌的产品研发策略提供依据。
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| 关 键 词： | 产品研发 自有品牌 零售商 服装 |
Development Strategy of Retail Enterprise Own Brand Clothing Product |
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| Qi Meixia,Wu Haifeng. Development Strategy of Retail Enterprise Own Brand Clothing Product[J]. Shandong Textile Science & Technology, 2011, 52(2): 41-43 |
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| Authors: | Qi Meixia Wu Haifeng |
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| Affiliation: | Qi Meixia,Wu Haifeng(Qingdao University,Qingdao 266071,China) |
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| Abstract: | Research and development of retail enterprise own brand clothing product were studied.Process and advantages were analysed to provide the basis of strategy for retail enterprise developing own brand clothing products. |
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| Keywords: | product development own brand retail enterprise garment |
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