| 现代体育联盟特点探悉 |
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| 引用本文： | 孟召峰.现代体育联盟特点探悉[J].体育科技文献通报,2008,16(6):111-113. |
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| 作者姓名： | 孟召峰 |
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| 作者单位： | 浙江师范大学体育与健康教育学院,浙江,金华,321004 |
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| 摘 要： | 当代体育联盟具有的独特的特点和规律，不同于其他行业。体育商品产出是各个俱乐部相互竞争对抗的结果，而为了盈利，俱乐部又要团结协作，所以体育俱乐部是一种竞争依赖性关系。体育联盟的存在，解决了体育俱乐部恶性竞争，实力差距过大等方面的问题。体育联盟的管理使得体育俱乐部整体方面的营销更加高效和有序，并在维持俱乐部之间实力方面作了很多实际有效的工作。
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| 关 键 词： | 体育联盟 体育俱乐部 体育商品 平衡性 |
Discussion on Character of Modern Sport League |
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| MENG Zhao-feng.Discussion on Character of Modern Sport League[J].Bulletin of Sport Science & Technology,2008,16(6):111-113. |
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| Authors: | MENG Zhao-feng |
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| Affiliation: | MENG Zhao - feng(College of Physical Education and Health Education, Zhejiang Normal University , Jinhua 321004, Zhejiang China) |
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| Abstract: | The unique character and general pattern of modern sport league differs from other business. Sport commodity produced is the result of club＇ s competitiveness each other. For the benefit, clubs should work together. So, sports club is a kind of relationship for dependence and competitiveness each other. The existing of sport league solves the problem of vicious competitiveness and strength difference. The management of sport league makes club marketing more effectively and orderly. |
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| Keywords: | sport league sport club sport commodity balance |
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