| 论“文化酒”时代的消费观与酿酒业 |
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| 引用本文： | 王红艳. 论“文化酒”时代的消费观与酿酒业[J]. 酿酒科技, 2012, 0(7): 130 |
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| 作者姓名： | 王红艳 |
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| 作者单位： | 贵州酒文化博物馆,贵州遵义,563000 |
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| 摘 要： | 从＂酒文化＂与＂文化酒＂的基础概念出发,详细概述两者间的区别。以某些盲目跟风酱香型白酒的行为为例,指出应理性看待＂文化酒＂时代的各种社会现象,根据客观事实走符合时代规律及适合自己的发展之路。
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| 关 键 词： | 文化酒 消费观 酿酒业 酱香型白酒 |
Discussion on Consumption Idea and Liquor-making Enterprises in Cultural Liquor Era |
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| WANG Hongyan. Discussion on Consumption Idea and Liquor-making Enterprises in Cultural Liquor Era[J]. Liquor-making Science & Technology, 2012, 0(7): 130 |
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| Authors: | WANG Hongyan |
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| Affiliation: | WANG Hongyan(Guizhou Liquor Culture Museum,Zunyi,Guizhou 563000,China) |
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| Abstract: | The difference between liquor culture and cultural liquor was elaborated from the aspects of their basic concepts.The behaviour of following the trend of producing Maotai-flavor liquor blindly at present was taken as an example in this paper,and it was pointed out that we should take a rational view of all the phenomenon in cultural liquor era and liquor-making enterprise should go its own development way suitable for era rules and the enterprise itself. |
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| Keywords: | cultural liquor consumption idea liquor-making industry Maotai-flavor liquor |
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