| 移动播客的发展及产业模式研究 |
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| 引用本文： | 叶亚芳.移动播客的发展及产业模式研究[J].数字社区&智能家居,2007(18). |
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| 作者姓名： | 叶亚芳 |
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| 作者单位： | 广东岭南职业技术学院,信息工程学院,广东,广州,510663 |
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| 摘 要： | 移动播客是互联网和电信网融合的产物,是信息发布、业务宣传和产品销售的渠道之一.它基于电信运营商的庞大客户群,为快速进行信息业务的传播和销售提供便捷.移动播客是播客产业跨媒介经营和增值服务发展的重要方向,有巨大的发展潜力.
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| 关 键 词： | 播客 移动播客 WAP 产业模式 |
The Research of Mobile Podcasting's Development and Industrialization Mode |
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| YE Ya-fang.The Research of Mobile Podcasting's Development and Industrialization Mode[J].Digital Community & Smart Home,2007(18). |
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| Authors: | YE Ya-fang |
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| Abstract: | Mobile podcasting is integration of the Internet and telecommunications networks,and one of the channels of information pulish,business information and product sales. Based on the large customer group of telecommunication operators,it is the Convenient for Information dissemination and sales. Mobile podcasting is the important direction of podcasting industry cross-media operations and the development of value-added services,and has huge potential for development. |
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| Keywords: | podcast mobile podcasting Wireless Application protocol Industrialization Mode |
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