中国白酒行业品牌升级与文化诉求的思考

白酒品牌升级是企业在建立和维护自己品牌资产时所使用的重要战略和战术手段。从品牌的发展路径看,一个企业的品牌从无到有,从弱到强,正是品牌培育与建设的方向。纵观许多知名品牌的成长轨迹,就是通过不断的升级,实现了从无名品牌转向知名品牌,从区域名牌发展为全国名牌;中国白酒所蕴含的文化基因是丰富多彩,问题在于,我们如何把这种基因以消费者喜爱的方式植入他们的意识,从而让他们对白酒文化产生热爱,这就是白酒时尚化的实质。

Consideration on the Upgrade of the Brand and Cultural Demands of Chinese Liquor Industry

upgrade of the liquor brand is important strategy and method to establish and maintain its own brand assets.It is just the direction of brand development and construction from nothing to something,and from weak one to strong one.Throughout the growth course of many well-known brands,it can be seen that the development of the brand is a continuous upgrading process from an unknown brand to a well-known one and from a regional brand to a national one.The content of Chinese liquor culture is colorful.The quest...